Hopax (A) (Traditional Chinese version) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou; |
商品類型:Translation | 商品編號:9B10MT04 |
出版日期:2012/04/11 | 內容長度:9 頁 |
The three-case series is about how a medium-sized Taiwanese company approached competition with 3M in global markets. The series covers a 14-year period. The A case starts in 1994, when 3M decides to launch a lawsuit against companies (including Hopax) selling repositionable notes that compete with 3M's highly successful Post-It notes in the United States. How should Hopax respond? The B case explains that, unlike the other players, Hopax decides .....more
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Hopax (B) (Traditional Chinese version) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou; Yung-Chien Lou; |
商品類型:Translation | 商品編號:9B10MT05 |
出版日期:2012/04/11 | 內容長度:1 頁 |
This supplement to Hopax (A), product number 9B10M004, explains that, unlike the other players, Hopax decides to fight in court after Staples, Hopax's largest customer in the United States, decides to cancel its contract.
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Hopax (C) (Simplified Chinese version) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou; |
商品類型:Translation | 商品編號:9B10MC06 |
出版日期:2012/04/07 | 內容長度:9 頁 |
This supplement to Hopax (A), product number 9B10M004, recounts the events that followed until 2008 and explains how the company applied principles of judo strategy to become the second largest supplier of repositionable notes in the world.
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Hopax (A) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou |
商品類型:Case (Pub Mat) | 商品編號:9B10M004 |
出版日期:2010/03/22 | 內容長度:12 頁 |
The three-case series is about how a medium-sized Taiwanese company approached competition with 3M in global markets. The series covers a 14-year period. The A case starts in 1994, when 3M decides to launch a lawsuit against companies (including Hopax) selling repositionable notes that compete with 3M's highly successful Post-It notes in the United States. How should Hopax respond? The B case explains that, unlike the other players, Hopax .....more
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Hopax (B) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou |
商品類型:Supplement | 商品編號:9B10M005 |
出版日期:2010/03/22 | 內容長度:1 頁 |
This supplement to Hopax (A), product number 9B10M004, explains that, unlike the other players, Hopax decides to fight in court after Staples, Hopax's largest customer in the United States, decides to cancel its contract.
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Hopax (C) |
作者姓名:Jean-Louis Schaan; Yung-Chien Lou |
商品類型:Supplement | 商品編號:9B10M006 |
出版日期:2010/03/22 | 內容長度:9 頁 |
This supplement to Hopax (A), product number 9B10M004, recounts the events that followed until 2008 and explains how the company applied principles of "judo strategy" to become the second largest supplier of repositionable notes in the world.
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